In order to be successful in franchising, you should
have an extensive and sophisticated support package,
an excellent operations manual and training program,
appropriate legal structure, tight controls, clear procedures
and reporting systems, an organized advertising program,
the correct recruitment and selection of franchisees,
suitable fees and royalties, and effective ongoing help
and assistance. All of these require professional skills
and techniques that we will provide through our services.
Evaluation Services Include the Following:
The Franchise Assessment. Franchise
Developments, Inc. meets with you to determine if your
concept and business is franchiseable, to provide you
with more information about franchising — its
advantages and disadvantages as compared with other
marketing alternatives — and to outline the steps
involved in developing your franchise program. If start-up
capital is required, we can create a feasibility study
or franchise development plan, and then help you make
important presentations to prospective investors. When
board members or partners need supplementary information,
we will respond to their inquiries in person, about
any and all facets of franchising.
The Franchise Feasibility Study.
We first evaluate your concept, your mission, and your
goals. Then we analyze your present business: your financials,
investments required for a new start-up, operations,
systems and controls, legal aspects, marketing and advertising
approaches, and organizational structure. From our evaluation
and analysis, you will receive a comprehensive written
report summarizing our findings, our recommendations
and a financial projection.
The Franchise Development Plan.
From our review and analysis of your business, we identify
the operational, contractual, legal, financial and marketing
needs of your franchise program. We help determine the
changes and modifications that your existing system
may require for adaptation to a franchise operation.
And we also define the general policies and appropriate
strategies under which your franchise should be operated.
The end result is a comprehensive plan that will uncover
all the possible franchise issues as they relate to
If your business is franchiseable, Franchise Developments,
Inc. offers a wide range of services in its franchise
development program. You may use all of the services
provided in the package or individual ones.
Operational Services Include
Franchise Support Programs and Services.
We analyze the operating characteristics of your
business to recommend the support package of services
that your franchisee needs to be successful. From this
analysis, we provide reports and documents on a variety
of subjects such as guidelines for territory development,
techniques for lease negotiation, procedures for pre-opening,
programs for group purchasing, and revenue sources.
Franchise Forms, Systems, Controls, and Procedures.
We evaluate your forms, systems, controls, and procedures
to ensure they will help you monitor the business and
are appropriate for a franchise operation.
Operations Manual. We develop an operations
manual that includes detailed instructions on all the
daily operations of your business to ensure standardization
and uniformity. This manual becomes the framework for
a systematic approach to training.
Training Outline and Programs.
Through Franchise Developments, Inc.'s Training Systems,
we specify your training needs; create an outline; write
objectives and lesson plans; select the training methods,
media and techniques; prepare documents; format the
materials; train the instructor and test the results.
Management/Staff Training Programs.
We train your management and staff in supervisory skills
so that they will be able to maintain standards; continually
guide, assist, and upgrade the level of the franchisee
and his or her employees; and detect and resolve problems.
Other Standard Training Programs.
We also offer approximately 25 skills-based training
programs designed to help you and your staff as well
as your franchisees and their staff perform more effectively.
Financial Services Include
Franchise Fees, Royalties, and Advertising
Assessment. We determine these charges based
on the services you offer, the extent and costs of the
services, the size of the territory offered, the ability
to pay, and many more criteria.
Franchisor's Financial Plan.
We first estimate the number of franchises that
can be sold. Then we create financial and cash flow
projections based on the franchise sales income, likely
expenses, and personnel costs.
Sources of Financing. We assist you
in arranging for financing, if necessary; locate qualified
investors; and make financial presentations to these
Legal Services Include the
Franchise Agreement. We develop a
Franchise Agreement, which is both a legal and operating
document outlining clearly the basis of understanding
and the responsibilities of both you and your franchisee.
Disclosure Document. We prepare your
Disclosure Document, using either the Federal Trade
Commissions regulation format required by the federal
government, or the Uniform Franchise Offering Circular
format required in certain specific states. This document
must be submitted to each prospective franchisee.
Franchise Registration. We
prepare the necessary documentation for filing and registering
your Franchise Agreement and Disclosure Document. We
then submit these legal documents to the state regulatory
Marketing Services Include
Franchise Sales and Marketing Program.
We create your franchise sales and marketing program
based on a profile of the buyer, targeted market, budget,
and media analysis. From this information we select
the appropriate media and develop sales materials, ads,
brochures, publicity programs, forms and procedures
for ad responses, phone and mail follow-up, sales methods,
Franchise Brochure and Recruitment Ads.
We develop the copy, layout and design of your franchise
brochure and recruitment ads structured to the profile
of your buyer. These materials will develop excitement
and interest in your program and help motivate the prospect
to purchase your franchise. We submit the brochure and
ads to various states for their approval, prior to use.
Recruitment, Qualifications and Selection of
Franchisees. We establish screening methods,
procedures, and formats for interviewing and testing.
Particularly useful is our psychological and attitudinal
test that helps you evaluate a prospective franchisee.